"SAMRIDDHI" brings market
Arnama Rural Municipality is the rural and backward segment in Siraha district under province-2. The major occupation of the area is agriculture. The rural people are engaged in traditional rice farming, vegetable farming, and livestock farming and so on. These rural folks were found interested to enhance the number of cattle, but due to uncertainty of the milk market they were discouraged to invest in cattle farming.
Since, RERP has identified the Milk commodity as a potential in the certain cluster of Terai through CPMA, and MSP workshop held in July 2018. Accordingly, producers and traders started to express their interest to invest in the potential area for mutual benefit. In this scenario, RERP-SC team, had explored the area of Arnama-Sirha where Milk trader Mr. Kapleshwor Yadav and Nitu Yadav of Karjanha-3 Bandipur; agreed to visit the site and made positive response to invest if they could assess the required amount of milk in good quality condition.
Accordingly, in the month of November 2018, RERP organized B2B interaction programme by inviting the milk producer, local representatives, Palika representative, Bank and Milk Trader (Mr. Kapleshwor Yadav and Nitu Yadav). Through the interaction, the traders found potentiality to work there and committed to establish collection centre in the appropriate location of Hakpara market where accessibility to collect and selling local produced milk was easy. Instantly, RERP initiated to form two milk producer group at Arnama Palika, ward No.4 and Siraha Palika, Ward No.22 by incorporating poor income group and also facilitated to get MoU done with Milk Trader (Jay Hanuman Diary Udhyog) for assurance of milk transaction with prevailing competitive price. Later, the project facilitated to make their production plan, business plan, technical counseling as well as organized livestock management training to strengthen the capacity of the poor farmer towards commercial livelihood.
As promised, the Jay Hanuman Diary also established Dairy in Hakpara Market with required technology. The diary initially has Chilling Vat (1000 Ltr Capacity), pasteurizing plant, cold room and other required material for dairy. Right now, there has been regular milk collection and supply through the unit of Jay Hanuman Diary. There is around 400-500 Ltr milk being collected on daily basis.
In one hand rural people have an opportunity to sale their farm produced in a good price and on the other; the dairy is supplying 500-700 quintal curd per day as per local demand. We can observe trivial happiness in the people from the rural segment of Arnama and Hakpara of Siraha who just dreamt about the Milk Dairy in their village.This happiness could be achieved by small B2B support from RERP. Most of the people in the village are futher planning to increase cow and buffalo and requesting RERP to facilitate for easy and subsidized livestock loan. Mr. Dhanpat Yadav, Chair of Arnama Rural Municipality, Ward No. 4; bare that the rural people in his ward are being encouraged to involve and invest in the cattle farming from this kind of support from RERP.
Ms. Bimala Devi Yadav from Laxmipur of Arnama Palika Ward No.4 expressed that she is planning to buy 3 more buffalos by captivating loan, and is thankful to RERP-SAMRIDDHI for the initiation. People here often tell 'SAMRIDDHI' project brought the Market in their rural segment.
Ms. Bimala Devi expressing her happiness towards the establishment of Dairy in their village
